New Glasses

I got two new pair of glasses recently. I don’t really like wearing my glasses but my contacts are having issues and I haven’t determined if the problem is my eye or the contacts. But since I started wearing my glasses more frequently, I get a lot of unsolicited comments.

“Oh, you look different today. Did you get your hair cut?”
“What did you differently? Is that a new outfit?”
and my favorite…
“You look different. Have you lost weight?”

People know I look different but can’t figure out why. To me, though, it is as plain as the glasses on my face. But only I am intimately acquainted with my face. Others just notice that “something” is different.

Your web page is your “face” to the Internet world. You probably spent a long time and lots of money to get it looking just right. You like it just the way it is. But your guests—especially frequently visiting guests—notice the slightest changes. They aren’t emotionally invested in your home page and the carefully crafted text. They like new content and a changing view.

I believe this is why Google changes their logo every so often. It breaks up the monotony. Plus it reminds the surfer that you are still involved in your website. Countless web pages sit languishing, unattended and your surfer has stumbled across far too many of them.

So how can you shake up your web pages? What tweaks can you implement that makes your customers wonder “Have they lost weight?”